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  • Writer's pictureJoel Campbell

CEO perspective – The Burnout Game is Strong

To say the recent weeks have been challenging would barely scratch the surface. The intensity of pressures coming from various fronts has been unprecedented in my experience. The journey has been arduous, filled with critical decisions, significant changes, and relentless demands, testing the very fabric of our resilience at Cove Group.

 

We were on the verge of closing a pivotal business, a cornerstone since 2017, integral to our identity and growth. Facing this potential shutdown was daunting, and the emotional toll was immense. Yet, in the nick of time, we averted this crisis, albeit with inevitable losses.

 

Our leadership team saw significant shifts, parting ways with two directors and a stellar senior manager poised for a directorial position. This period also marked an unparalleled turnover, with 37% of our workforce departing in less than five weeks, leaving glaring voids during our off-peak season. Financially, we encountered a significant downturn, with our budgetary goals not just missed but overwhelmingly unmet.

 

In response, I stepped back into the fray, assuming direct control to stabilise and steer us back on course. My knack for revitalising businesses was put to the test once again, a challenge I've historically embraced and excelled at. However, the reduced team size meant my workweeks expanded exponentially, reacquainting myself with the 100-hour grind, a regimen I hadn't sustained for such a continuous stretch in years. The separation from my family, the disconnection from my personal life, was palpable.

 

Yet, there's a flicker of hope and a positive outlook on the horizon. Our situation has improved significantly, with a renewed strategy and clear direction, something we sorely missed. My relentless schedule afforded a brief respite—a cherished trip to Romania for my wife's milestone birthday, an escapade offering both inspiration and reprieve.

 

However, the relentless pace resumed upon my return, pushing my limits to the brink of burnout. The constant battle against sleep deprivation, mounting stress, and overwhelming pressure was a stark reminder of my human limitations. It underscored the critical importance of self-care, manifested in my renewed commitment to physical fitness and kickboxing, which became my sanctuary during these tumultuous times.


But it's crucial to recognise the signs of burnout—working to the point of exhaustion serves no one, least of all the company and its people we strive to protect and elevate. It's akin to overtraining on an injury, counterproductive and ultimately harmful.

 

Thankfully, the addition of new team members is beginning to lighten the load, with the promise of further relief on the horizon. This shift will enable me to return to my passion for business development, focusing on growth and innovation, the heart of what I love most about my work.

 

Let this serve as a reminder to us all: resilience is not about pushing through at all costs but knowing when to pace ourselves, ensuring we're present and healthy for those who count on us and for the missions we are passionate about. Balancing our dedication with mindfulness towards our well-being is not just beneficial—it's essential.

 

Remember, while the storm may rage on, our ability to navigate through it with our well-being intact is what truly defines our strength and resilience. Let's prioritise our health, for in it lies the true foundation of our success and longevity.




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